National Gardening Survey 2024 Edition
Published June 14th, 2024 with 316 pages including extensive commentary
The 2024 National Gardening Survey is the comprehensive market research report that leaders in the lawn and garden industry count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973, the Survey provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles, gardeners' attitudes, and retail sales.
The National Gardening Survey provides insights into American household lawn and garden activities and spending for the year 2024, as well as expectations for 2025.
Highlights of the 2024 NGS:
- Jim Feinson, former CEO of Gardener's Supply Company, returns again this year with another insightful and thought provoking commentary.
- This year's NGS features a completely revamped look and feel, with substantially improved readability and accessibility.
- Complete data tables provided in Excel workbook. Includes full banners with significant differences highlighted.
- Interactive Table of Contents to conveniently click to jump directly to the section you want.
- Searchable PDF text.
Topics Covered:
- Effect of Inflation on Lawn and Garden Participation
- Projected future participation for next year
- Lawn Care
- Ornamentals
- Flower Gardening
- Flower Bulbs
- Fruits
- Houseplants
- Container Gardening
- Vegetable Gardening
- Landscaping
- Herb Gardening
- Insect Control
- Tree/Shrub Care
- Water Gardening
- Cannabis Growing
- Wildlife-benefiting plants
- Converting lawn to garden
- Purchasing of lawn and garden products
- Purchasing of organic lawn and garden products
- Knowingly purchasing native plants
- Cut flowers / Flower arrangements
- Attitudes and motivations from participants and non-participants
- And much more. See the table of contents [pdf] for the full view
Once purchased, you will be given a link to download the zip file which contains the PDF of the survey, as well as the Excel workbook.
Last year's survey is also available here.
