122.3 million households participated in lawn and garden activities, spending $52.3 billion. Get the data behind the nation's largest leisure activity.
2025 Survey Report Custom ResearchKey findings from the National Gardening Survey, used by manufacturers, retailers, growers, and investors to understand the U.S. lawn and garden market
Two flagship reports release together this summer — the latest National Gardening Survey paired with the long-awaited return of What Gardeners Think.
Participation, spending, and demographics across all 15 gardening activities, refreshed with survey-year 2025 results from a fresh national panel.
The psychographic companion to the NGS returns - the why behind participation and spending, built for brand strategy, product development, and retail planning.
The comprehensive market research report that leaders in the lawn and garden industry rely on to track the market and make strategic decisions. Now in its 52nd year of continuous publication.
Annual editions and specialty research
We design, field, and analyze proprietary research studies for companies in the lawn and garden industry. Add your questions to the National Gardening Survey or commission a standalone study.
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