84% of U.S. Households Gardened in 2024

122.3 million households participated in lawn and garden activities, spending $52.3 billion. Get the data behind the nation's largest leisure activity.

2025 Survey Report Custom Research

Tracking the U.S. Lawn & Garden Market Since 1973 · Cited by The Wall Street Journal, The New York Times, Bloomberg, The Washington Post, and USA Today

2024 Market Snapshot

Key findings from the National Gardening Survey, used by manufacturers, retailers, growers, and investors to understand the U.S. lawn and garden market

122.3M

Gardening Households

84.1% participation rate

$52.3B

Total Market Spending

Lawn & garden products

81.4M

Lawn Care Households

56.0% participation rate

51.8M

Vegetable Gardeners

35.6% participation rate

Current Report

2025 National Gardening Survey

The comprehensive market research report that leaders in the lawn and garden industry rely on to track the market and make strategic decisions. Now in its 52nd year of continuous publication.

Participation, spending, and purchasing data across 15 gardening activities
Demographics by age, income, region, home ownership, and more
Year-over-year trend analysis with statistical significance testing
Expert commentary and strategic market insights

View Report Details →

Survey Reports

Annual editions and specialty research

2024 Survey

Participation, spending & demographics for 15 activities

2023 Survey

Post-pandemic trends and market normalization

2022 Survey

Includes What Gardeners Think psychographic data

2021 Survey

COVID-era surge in gardening participation

Previous editions:

2020 2019 2018 2017 2016 WGT 2021 WGT 2018 2010 Hard Times 1981-1982

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