Garden Research
National Gardening Survey 2018 Edition

The 2018 National Gardening Survey is the comprehensive market research report that leaders in the lawn and garden business count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973, the Survey provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles and retail sales.

A new emerging markets section to this year's survey includes items about the purchase of lawn and garden items labeled "organic" and the interest in growing medicinal herbs.

  • Lawn Care
  • Ornamentals
  • Flower Gardening
  • Flower Bulbs
  • Fruits
  • Houseplants
  • Container Gardening
  • Vegetable Gardening
  • Landscaping
  • Herb Gardening
  • Insect Control
  • Tree/Shrub Care
  • Water Gardening

View entire Table of Contents.

All major lawn and garden companies in America use the National Gardening Survey to increase revenues, reduce costs and improve effectiveness. The systematic analysis and market intelligence contained in the report are keys to better planning, budgeting and goal setting. Ready access to the primary research found only in the Survey will help you analyze the market, project market potential and sales performance, improve advertising, select your media, find new market niches, anticipate market changes and make profitable investments.

The report anticipates your questions and provides answers not available from any other source. A representative sample of more than 2,000 U.S. households is surveyed by Research Now SSI to obtain the data included in this unique report. All the facts and figures have been compiled, cross-tabulated, analyzed and presented in this 278-page report. Here are just some of the issues addressed in this timely report:

  • Who are the consumers for your products in terms of age, education, occupation, income and other demographics?
  • Where are the best markets for your products by region and size of community?
  • What should your product offerings and image look like as gardening bounces back from the recession?
  • Have your sales been keeping up with the growth segments of gardening?

If you've relied on previous editions of the National Gardening Survey, you know it's critical to your business to keep abreast of this year's important findings -- if you're new to the survey, you can't afford to be without it. Highlights from the Survey have appeared in numerous lawn and garden trade publications, The Wall Street Journal, The New York Times, USA Today and other consumer media. You may have seen or read some of these articles, but they only include the most basic survey information.

You can put the in-depth analysis and detailed data of the complete survey to work for you today. You'll find the National Gardening Survey an invaluable marketing tool whether your company markets its products to wholesalers, retailers, by Mail-order/Internet or directly to consumers.

If you would like to purchase the 2017 edition, click here.

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The Global Site License is included in the study price.

With the Global Site License, you have permission to:

  • Share the information with all decision makers in your company in including key executives, business planners, sales managers, market analysts, etc.
  • E-mail the full study internally
  • Reprint, for internal use only, all or part of the study — as many times as you like
  • Place the study on your corporate or departmental Intranet or "share" directory retains the copyright and requires that you reference as the source when including our study intelligence in any document.

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Educational Institution License: The Educational Institution License provides college and university use of the electronic study acquired. To qualify for the Non-Profit License, your organization must order with a .edu email address. Agreement to the Educational Institution License is required to purchase the study. The Educational Institution License is included in the study price.