Bundle: 2026 National Gardening Survey + What Gardeners Think
Format: Two PDFs (306 + 272 pages) + two Excel Workbooks
Includes: National Gardening Survey 2026 · What Gardeners Think 2026
The 2026 National Gardening Research Bundle pairs the two flagship reports of the National Gardening Association into the most complete picture of the American gardener available anywhere.
For over 50 years, leaders in the lawn and garden industry have used NGA research to size their markets, plan their assortments, target their marketing, and time their bets. The 2026 Bundle combines the annual National Gardening Survey with the deep-dive What Gardeners Think in a single release and it arrives at the most consequential inflection point the industry has seen since the pandemic.
In 2025, the American gardening audience got smaller for the first time since 2019. About 4.5 million households left the category. And yet total spending reached an all-time high of $79.0 billion (+13.5%) and per-household spending hit a record $740 (+18.3%). The casual middle-income gardener is exiting. The committed gardener is investing more deeply than ever. The 2026 Bundle is the only resource that explains both halves of that story.
What You Get
Two complete reports:
- National Gardening Survey 2026 - 306 pages (PDF) + Excel Workbook
- What Gardeners Think 2026 - 272 pages (PDF) + Excel Workbook
- Total: 578 pages of analysis, 2 full data workbooks, 4 ZIP-bundled deliverables
Bundle pricing - save up to ~12% vs. buying separately:
| License | NGS | WGT | Sum | Bundle | You save |
|---|---|---|---|---|---|
| Corporate | $4,200 | $3,400 | $7,600 | $6,720 | $880 |
| Individual | $2,100 | $1,700 | $3,800 | $3,360 | $440 |
| Non-Profit | $1,295 | $998 | $2,293 | $2,073 | $220 |
| Educational (Single User) | $1,295 | $998 | $2,293 | $2,073 | $220 |
| Educational (Site License) | $1,895 | $1,530 | $3,425 | $3,032 | $393 |
Educational Site License covers an entire campus or institution - both the NGS and WGT site licenses are included in the Bundle Site License tier.
Why the Bundle
The NGS owns the numbers. WGT owns the story. Bought together they answer every layer of the question industry leaders are actually asking in 2026.
| If you need to know… | The report that answers it |
|---|---|
| How many households garden, and how that's changed | NGS |
| Total market size and per-category spending in real (inflation-adjusted) terms | NGS |
| Who is exiting the category, and where | NGS + WGT |
| Why they're leaving (or staying, or doubling down) | WGT |
| What renters, under-35s, and high-income households are buying | NGS + WGT |
| How gardeners learn - and which channels are eclipsing magazines | WGT |
| What would unlock more gardening from existing households | WGT |
| Where to put your 2026 product, marketing, and merchandising dollars | NGS + WGT |
Highlights Across the Bundle
- The paradox: ~4.5M households left gardening in 2025; spending hit an all-time high of $79.0B
- All-new Spending in Real Terms section - every major activity's spending change measured against BLS CPI/PPI thresholds (cumulative inflation 2019–2025: +25.9% overall, up to +50.2% for services)
- The Great Middle-Income Exit - segment-level analysis of the post-pandemic contraction
- The renter inversion - renters now out-purchase homeowners in seeds
- The generational divide - under-35s converting lawns to wildflowers at 4x the rate of 65+
- The COVID cohort, five years later - what's become of the 2020 entrants (WGT)
- Twelve full segment profiles - every age band, residence type, and gardener typology (WGT)
- The education opportunity - 61% would garden more if they knew more
Who Buys This Bundle
- Retailers (home centers, garden centers, hardware, mass, online) sizing assortment and channel strategy
- Manufacturers across seed, fertilizer, chemical, equipment, container, and outdoor living
- Marketing and media-buying agencies serving the lawn and garden category
- Investors and analysts evaluating public and private players in horticulture
- Trade associations, government, university extension, and research organizations
Once purchased, you'll receive immediate access to both reports and both Excel workbooks via download.
You can get all the details about these two reports at the following pages:
[View NGS Table of Contents (PDF)] · [View WGT Table of Contents (PDF)]