361 pages including extensive commentary
The 2021 National Gardening Survey is the comprehensive market research report that leaders in the lawn and garden industry count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973, the Survey provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles and retail sales.
COVID and its affects on the gardening industry is the primary focus of the extensive and insightful commentary provided by Jim Feinson (Strategic advisor and former CEO of Gardener's Supply Company).
"The COVID pandemic has driven a surge in gardening interest and in our industry results. If we had any doubt, NGS respondents have directly told us so. Participation is up across all groups...there has been a fundamental change in the underlying factors driving gardening engagement, as consumers had more space, time, money, interest, and confidence. We should get another year of these positive factors in 2021 and another good year of industry results. But the world will revert to some version of its former self..."
As with last year, we asked about the experience levels of the participating gardeners, ranking the respondents from beginner to master level. National Wildlife Federation returns again this year with the addition of research on gardening for wildlife and the purchase of native plants.
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All major lawn and garden companies in America use the National Gardening Survey to increase revenues, reduce costs and improve effectiveness. The systematic analysis and market intelligence contained in the report are keys to better planning, budgeting and goal setting. Ready access to the primary research found only in the Survey will help you analyze the market, project market potential and sales performance, improve advertising, select your media, find new market niches, anticipate market changes and make profitable investments.
The report anticipates your questions and provides answers not available from any other source. A representative sample of more than 2,000 U.S. households is surveyed by Dynata to obtain the data included in this unique report. All the facts and figures have been compiled, cross-tabulated, analyzed and presented in this 361-page report. Here are just some of the issues addressed in this timely report:
If you've relied on previous editions of the National Gardening Survey, you know it's critical to your business to keep abreast of this year's important findings -- if you're new to the survey, you can't afford to be without it. Highlights from the Survey have appeared in numerous lawn and garden trade publications, The Wall Street Journal, The New York Times, USA Today, Bloomberg and other consumer media. You may have seen or read some of these articles, but they only include the most basic survey information.
You can put the in-depth analysis and detailed data of the complete survey to work for you today. You'll find the National Gardening Survey an invaluable marketing tool whether your company markets its products to wholesalers, retailers, by Mail-order/Internet or directly to consumers.
Last year's survey is also available here.