Custom Garden Market Research


As competition for sales in the consumer lawn and garden market continue to increase every year, the role of market research to help your company maintain and increase sales and your market share has become more important. With over 35 years of experience, Garden Research’s custom research has helped companies improve their brand awareness, positioning, product development, strategic planning, investor relations, web-sites, and more. We know both the consumer and the market intimately and use a variety of market research approaches to produce results that are accurate, complete, and actionable.


Our services include research design, survey development, data collection, tabulation of results, analysis, and presentation of findings. We regularly conduct both quantitative and qualitative research studies including: National Gardening Survey Research, Industry Studies, Association Surveys, On-Line Research, Telephone Surveys, and Focus Groups.


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Examples of market research:

  • Brand Awareness and Equity
  • Customer Satisfaction
  • Competition Research
  • New Product Development
  • Rating of Product Features/Benefits
  • Market Segmentation
  • Consumer Motivation
  • Consumer Behavior
  • Gardening Practices
  • Market Size and Composition
  • Price Testing
  • Category Reviews
  • Purchasing by Retail Channel
  • Internet Use
  • Likelihood of Purchase
  • Identify and Define Marketing Opportunities
  • Catalog Purchasing